Product design
& engineering,
from concept to complete.
Design systems and production front ends, for product teams, the agencies that serve them, and orgs putting AI to work.
Who we work with
For busy product teams
You need a product that feels designed, a system that keeps it consistent, and a front end that holds up in production.
We work across all three, from product design to design systems and code, so your team keeps shipping.
For agencies at capacity
You sold the project. Now it needs a component library, scroll-driven motion, WCAG 2.1 AA accessibility, or a clean handoff into Astro, Sanity, or WordPress.
We build it under your brand, to your spec, and your agency stays the relationship.
For orgs putting AI to work
You have Claude, Cursor, v0, and Figma's AI, but the output drifts off-brand and every workflow is ad hoc.
We set up the workflows, rules, and systems your tools read, so their output follows your brand.
Selected work
Featured
products,design systems,and the codethatbinds them.
- 2026Zions Capital MarketsWebsiteCase study: Zions Capital Markets website
- 2026ZCM Design SystemDesign systemCase study: ZCM Design System
Services
Pick your poison.
Product design engineering
GOTHS designs your product and builds its front end, so nothing gets lost in the handoff.
- Flows, interfaces, and prototypes
- Production front ends, built to the design
- Accessibility (WCAG AA) and motion
- Design or front end, also on its own
Design systems
Tokens, components, and docs that keep design and code saying the same thing.
- An audit of what you already have
- Tokens for color, type, and space
- Components in code and in Figma
- Docs your team can extend
AI workflows
AI tools set up to follow your design system.
- Workflows set up end to end
- Rules files your tools actually read
- Tested on your real tasks
- Agent-ready system audits
Agencies: any of this can run under your brand, alongside your team. Every engagement is scoped, priced, and dated in writing before it starts. You own the deliverables you pay for, and we keep our own tools.
How engagements work
Written down first.
Senior hands on every engagement
You work directly with the people doing the work. Everyone on the project is named up front.
Small first steps
Every engagement starts with a fixed scope and a written price.
Handoff first
Documentation, a recorded walkthrough, and client-owned files.
Stated windows
Start dates, response times, and change control, agreed in writing.
About
I'm Josh Butner, a product design engineer who has spent 21+ years working across product, design, and engineering. GOTHS is my studio.
Multi-brand design systems across web and native, production front ends, accessibility, and motion. We also build our own AI engineering tools, which is why we know where agents follow a system and where they don't.
More about GOTHSContact
Let's fix your hex.
Book a 20-minute call, or send a short note about your team, your stack, and what's breaking. We reply within two business days. Then comes a written scope and price, then a start date.